Start your project Let's talk about you Marketing Questionnaire Brand Identity Questionnaire What is your full name? Your E-mail Address Your phone number What is the name of your company/brand? How long has your company been in operation? What industry are you in? What products/services do you offer? What is your company's mission, vision, and core values? Who are your main competitors? What differentiates your brand from your competitors? What are demographics (age, gender, location, income level, etc.) What are Psychographics (interests, values, lifestyle, etc.) Are there specific customer segments you want to focus on? What are your customers' pain points and needs? How do your customers currently find your product/service? What is your current brand positioning in the market? What perception do you want your customers to have about your brand? What are your brand’s core messages or slogans? Do you have a brand style guide (colors, fonts, tone, etc.)? What emotions do you want your brand to evoke? What marketing activities are you currently engaged in? What channels are you currently using (social media, email, paid ads, SEO, etc.)? What has been working well? What hasn’t been working or needs improvement? Do you have any ongoing campaigns? If so, please provide details. What are your short-term and long-term marketing goals? What are you trying to achieve with your marketing strategy (brand awareness, sales, leads, engagement, etc.)? Are there any specific challenges you're facing that you'd like to overcome through marketing? What is your allocated marketing budget for this period? What is your expected return on investment (ROI) from this budget? Do you have any deadlines or key dates (product launches, events, etc.)? What social media platforms are you currently active on? How often do you post on these platforms? Do you have a preferred platform for your business? What type of content resonates most with your audience? Do you have any influencers or partnerships? Do you use any social media management tools? Do you have a website? If so, what is the URL? Is the website optimized for SEO? What’s your current website traffic? What’s your current website traffic? Are there any specific issues with your website that you’d like to address (e.g., speed, user experience, design)? Do you have analytics tools set up (Google Analytics, etc.)? Do you run paid ads? If yes, on which platforms (Google, Facebook, Instagram, etc.)? What has been the performance of your paid campaigns? Do you have a preferred advertising platform? What’s your monthly ad spend? Do you have existing branding materials (logos, brochures, videos, etc.)? Would you like us to help with any redesign or updates to your branding materials? Do you need new marketing materials created? How do you measure success in your marketing efforts? What are your key performance indicators (KPIs)? How often would you like reports on your marketing campaigns? Do you have plans for expanding your business in the near future (new locations, product lines, etc.)? What are your long-term business goals? Is there anything else we should know to help us create the best marketing strategy for your brand? Do you have any specific concerns or preferences for how we approach your marketing? Send What is your full name? Your E-mail Address Your phone number What is your brand’s name? What is the origin of your brand’s name? Do you have a tagline or slogan? If so, what is it? How would you describe your brand in one sentence? When was your brand founded? What inspired the creation of your brand? Has your brand evolved over time? If so, how? What is your brand’s mission? What is your brand’s vision for the future? What are your core brand values? What does your brand stand for? What are demographics (age, gender, location, income, etc.) What are psychographics (interests, behaviors, attitudes, values) What kind of problems does your brand solve for your target audience? Who is your ideal customer? How does your target audience perceive your brand? How do you want your target audience to feel when they interact with your brand? If your brand were a person, how would you describe its personality? What tone of voice do you want to use in your communications (e.g., professional, friendly, quirky, authoritative)? What emotions do you want your brand to evoke? Are there any brands that you admire for their personality? If so, why? What makes your brand unique in the marketplace? How do you want to position your brand in the market (luxury, affordable, mass-market, niche, etc.)? What are your brand’s strengths compared to competitors? How do you currently position yourself against your competitors? What are the key messages you want to communicate through your branding? Do you have an existing logo? If so, please provide it. Do you have any specific requirements or preferences for your logo design? What colors represent your brand? Are there any specific colors you want to avoid? What fonts do you use or would like to use for your brand? Do you have a brand style guide? Do you have a preference for imagery and graphics (photography, illustrations, icons)? Where does your brand interact with customers (online, physical stores, events, etc.)? How do customers experience your brand across different touchpoints? Do you need help creating materials for these touchpoints (e.g., business cards, brochures, social media content, packaging)? Do you have existing branding materials (e.g., website, brochures, social media profiles)? How do customers currently perceive your brand? Are there any aspects of your current branding that you want to improve or change? What has been working well in your current branding efforts? What has not been working? Who are your main competitors? What do you like and dislike about their branding? What are the strengths and weaknesses of your competitors’ brands? How do you differentiate yourself from them? What kind of customer experience do you want to create? How do you want customers to feel after interacting with your brand? How do you currently deliver your brand experience (customer service, packaging, website, etc.)? Where do you see your brand in the next 5 to 10 years? Do you have plans for expanding or changing your brand? Are there any new products or services you plan to launch that will impact your branding? Do you want to rebrand, or are you seeking a brand refresh? What key messages do you want to communicate about your brand? Do you have specific taglines, slogans, or mottos you want to include? What are the key benefits you offer to your customers? Are there any words or phrases that should define your brand messaging? What social media platforms do you currently use? How do you present your brand on social media? What kind of content resonates most with your audience? Do you have any influencers or partners that represent your brand? What does your ideal brand look and feel like? Is there anything else we should know to help us create or refine your brand? Send
